About Fristad Collective

Fristad (pronounced FREE-stahd) is Swedish for "safe haven" or "sanctuary." A place of safety and protection where people could find refuge.

That's what we create.

Fristad Collective offers retreats, workshops, and resources focused on rest, reflection, and reclaiming agency. We work with individuals and groups to support self-understanding, agency and the clarity that comes when you're finally given space to pause.

Here's how we work:

Some of what we offer is fully funded and free, like She Rises Retreat — because the women who need rest and empowerment the most shouldn't have to choose between paying rent and accessing support.

Some of what we offer is paid, with accessible pricing and sliding scales, because sustainability matters, and charging fairly for value will allow us to keep creating spaces that actually serve people.

All of it is designed to remove barriers and prioritise self-understanding over self-optimisation.

Growth happens when people are given safety, not shame. Space, not pressure. Access, not gatekeeping.

That's what Fristad Collective stands for, whether the offering is free or paid.

HI, I AM ANDREA

I’m the founder of Fristad Collective, an initiative created to make wellbeing and personal growth more accessible. I grew up in Sweden and moved to Australia in 2015. With a background in behavioral science and over a decade in People and Culture, I've spent my career supporting individuals and teams through change, growth, and the messy bits in between.

Here's what I believe:

Wellbeing is not a luxury, a reward, or something to be earned once we've proven our worth.

We are not broken. We are tired, overstretched, and often disconnected from ourselves but not in need of fixing. Self-understanding > self-improvement.

Agency matters. When people understand their brain, their patterns, and their inner world, they reclaim choice.

Growth is not linear. Pauses are not failures. They are often where the most important work happens. And it's okay to change our minds. Many times.

When people are supported with honesty, care, and curiosity, the impact reaches far beyond the individual. It ripples into their relationships, their work, and their communities.

Too much of the wellbeing industry has been built for the privileged, the polished, and the already-resourced.

We can do better.

This belief is the foundation of Fristad Collective, and it shapes every space, conversation, and offering I create — including She Rises Retreat.